If you're not investing in the personal brand of your people, you're missing out...
If you’re not investing in the personal brand of your people, you're missing out...

Posted on Feb 19th, 2019 by Beckie

When we use the word brand it conjures up images of some of the world's biggest: Nike, Apple, Coca Cola but what about when we think of brand in terms of ourselves? What's the connection between all of these big brands and how can we apply that to our personal and professional selves?

All of these brands have a strong message, you know who they are, what they do and what they stand for, they're fitness, they're technology, they're soft drinks, they represent achievement, winning, simplicity, style, good times and certain annual holidays and you don't need me to tell you which of the aforementioned brands fits which descriptions.

So when it comes to personal brand the formula is the same, it's about you, what you stand for, what you want to be known for?

However, it's all too common that the majority of us just aren't comfortable with the idea of personal branding, we're not keen to shout about ourselves and it doesn't always come naturally but if you don't take control of it then you're missing out on opportunities and letting others control your story and what's being said about you.

Our Tech Future Female Leaders programme focuses on "making yourself a little bit famous" and provides practical advice on how to effectively communicate both in person and across online channels like blogging or social media, the course also covers public speaking, taking parts in panels and other opportunities to develop personal brand and differentiate from other professionals in your field and the benefits don't just stop with the individual.

Any business who has ever taken time to develop their leaders in this way so that they become authoritative figures in their specialist field will have seen the benefit in terms of their wider marketing results too, it's a simple formula empower your leaders to develop their personal brand and your own brand will be developed and enhanced as a result.

So, if you're a business committed to developing your leaders and you want to reap the benefits of individuals with strong profiles which will benefit your brand, then let's talk.

Tech Future Female Leaders Cohort 2 kicks off March 2019

For more information please contact Beckie Taylor hello@techreturners.com